A Little Chat with Erika Geraerts
With tag lines such as ‘It’s all Fluff’ and ‘I’m prettier now that I don’t care’, Gearaerts approach to the beauty industry and the content being created for Fluff is driven by a genuine desire to “...make girls think”.
Vegan and palm oil free, Fluff prides itself on being a brand that stands for something, has an opinion and is more than just their products. Filtering this intention from the top down, Eri is leading by example and shares her own self-care journey and some of the realisations that lead her to active change in the industry with us in this Little Chat.
Images by Bobby Clark